Can you take a break if your marketing strategy runs like a well-oiled machine?
Coca-Cola may already be one of the most recognized brands in the world, but you still see commercials for it all the time. Why is that? When they spend money to market themselves even though their brand is highly credible, they also know exactly what those marketing dollars will bring them in return.
On the other side of the spectrum, startup businesses view marketing as a matter of survival. If they don’t invest in marketing, their business will disappear.
Between those two extremes, however, an interesting thing often happens: companies forget about marketing. Especially for childcare centers that have long waiting lists and full enrollment, it’s tempting to let things slide. Some of these companies stop marketing altogether.
Business is growing and everyone’s staying busy, so why bother with the expense and hassle?
We’ll tell you why. Marketing is food. It’s the regular, sustained nourishment that gets your business where you want it — and keeps it there. You need it throughout the day, every day.
If your company currently has lots of work, happy customers, and a busy staff, then you’ve successfully achieved a key milestone in the life of a business: viability. This isn’t the end of your journey, though, but the beginning — and marketing will be your constant companion at every step you take from here on out.
How do you market your child care center?
1. Know your target market
Having a clear message is one thing, but knowing who that message should be directed toward is another. We often focus on one kind of customers in our childcare centers — our families. We’d like to challenge you to consider three customers when you’re developing your marketing messages:
When you ensure all three of these targets are focused on, your brand will become an established part of your community.
2. Have a marketing plan and content strategy
Consider developing a simple marketing plan each year to give your team clarity and guidance.
As your team understands the objective of your message, where you intend to speak that message, and specific, actionable to-do’s, unity will amplify your efforts!
A sample plan should include:
3. Find the right marketing partner to help execute your plan
Starting a marketing plan may seem daunting, so to get you started quickly. There are a lot of moving parts to ensuring your child care center is speaking to your target market. You can always execute the plan on your own but working with an expert in this area is definitely the way to go. In the meantime, here are some tips that have proven successes!
You may not have enough resources or the right talent on staff to execute your plan to its entirety. Consider working with the right childcare marketing partner to help you achieve your goals.
Do you feel ready to put these tips into action? Download your free marketing template and create a plan that ensures your childcare center’s success for many years to come.
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