What roles do your teachers hold at your childcare center?
Teachers have extremely difficult positions and a lot of responsibility caring for the children left in their care. What I'm suggesting may sound crazy, and you may even get backlash from it, but our teachers have many other roles you should hold them responsible for.
We need to continuously do a couple key things to ensure our businesses have a constant flow of families and teachers:
1. Building awareness of child care as a place to send your child and as a career choice
2. Speaking to prospective families and teachers
3. Actions that speak to current families and teachers
4. Actions that stick with past families and teachers
Our current employees are the key to making these things happen. Often, they are not aware that it's part of their responsibility. So to be able to build awareness, speak the right message and exert the right action, our staff must understand the employee and parent journey and the expectations you have for them to be always selling.
A Child Care Center Customer Journey
The employee and the potential family are your two customers. Marketing to these two customers must be a responsibility of your entire team. But do they understand each touch point and how they can impact each?
To help set your teachers up for success, be clear in each role, how they help with both the employee and parent journey. Be as specific as possible how they can be not only the teacher but also help with parent retention, teacher retention, their own engagement, recruitment and enrollment.
Metrics and Accountability
Finally, hold your staff accountable to each of the six untold roles. Do this by adding clear roles and expectations into the job description. Assign metrics and offer incentives for staff to be held accountable too for added enforcement, clarity and motivation.
Some metrics include:
For additional details on the topic and to download tools you can use at your child care center visit our website.
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