In the Fall of 2016, Child Care Biz Help started as a blog. It was a way for Caroline Jens, Founder, to share her expertise as a former Executive Director of a multi-location child care center with the industry. While she was blogging, sharing her passion for child care and the industry, she was also hard at work on a book. P.R.O.F.I.T.S. Child Care Success Formula soon followed the blog and shortly after that, the Another You consultant program was developed.

Caroline began taking on Another You clients and changing their businesses by taking things that were on their to-do lists, and getting them done. Before she knew it, she was managing 6 different centers and their programs.

As you can imagine, Caroline quickly found herself in the same position that all these centers also were in - she needed ‘Another You.’ It was early Spring of 2018 and her former Marketing Director had left her job and was seeking some new challenges. Caroline couldn’t imagine a more perfect person to fill the position of ‘Another You’ for herself and that is when Justina Paterson, Marketing Director joined Child Care Biz Help. Justina’s unique viewpoint of being a former teacher, turned marketing director and her background of graphic design made her the perfect person to add.



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Just like Yoda commands! We anticipate and believe we are unstoppable. We fail forward so we never regret not doing what we feel is the right move right now. We believe that you can achieve anything if you are focused, hard-working and have a roadmap.


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We are idea generators and creative thinkers. It’s important to us to provide the people we work with, custom and personable solutions.  We expose clarity through the mess of ingenuity. Throw another idea our way!


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Whether you work for us or with us, welcome to the family. Family celebrates together, supports and uplifts each other, and never takes advantage. We impact each other in a way that understands the ripple effect of our actions. We know every family has a little bit of “crazy” and we are no exception. You’ll feel at home here.


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We strive to raise the bar every day. We are growth-minded. We believe that our only competition is who we were yesterday. We work hard. Like really, really hard. We believe in being “present where your feet are”. When we’re at work, we crush it, we produce big, needle-moving results. When we’re not at work we live well, enjoy ourselves and reconnect with our personal values.


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We are servant leaders using our talents to give back. We believe to whom much is given, much is expected. We believe in showing up for others with our hands, our hearts and our finances. We serve a mission and purpose bigger than ourselves.


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Every. Single. Day. We choose a positive outlook. We choose to ground ourselves in gratitude. Whether we are working virtually or in person as a team, we do this with amazing energy and positivity. Each of us is happily only a text, email, call, or slack away when it comes to helping each other and our customers.


Caroline and Justina worked tirelessly over the Summer of 2018 helping countless centers across the United States with executive level strategy. Before they knew it, they had clients spanning both coasts. The ‘Another You’ program was still in it’s infancy and the impact that was already being made was unbelievable.

July 2018 when they held the first Another You-Unplugged retreat. An event held at Caroline’s Lake House, meant specifically for ‘Another You’ clients to come and meet each other, strategize and unplug.

Child Care Biz Help quickly became more than just a blog and the Another You program. Caroline and Justina were not only busy taking care of all the Another You clients, but were also busy building websites, helping Child Care Associations and fulfilling speaking engagements.


The rest of 2018 was exciting and productive. Caroline released a teachers version of P.R.O.F.I.T.S. called P.R.O.F.I.T.S. Child Care Success Formula - Teacher’s Workbook. Her goal was to equip teacher’s and staff with the knowledge of running a child care center, and the important role that they play.

The end of 2018 came, and again, Caroline knew it was time to make some more changes. Crystal, Operations Specialist, joined the team specializing in operations, staff management, licensing, accreditation and facility. Crystal’s expertise as a former Center Director made her the perfect candidate to help all of the Another You clients improve their operations.

2019 did not start without it’s challenges. Caroline, Justina and Crystal were busier than ever, taking on well over 10 clients at a time. Late Winter brought the release of Toy Box. That is when things got really interesting.

The increase in Another You Clients, in conjunction with the release of Toy Box, quickly sky-rocketed Caroline, Justina & Crystals to-do lists. Early Spring of 2019 is when Nick, Director of Technology & Innovation and Maddie, PR Director & Digital Content Specialist joined the team. Nick specializes in child care technology, innovative products and podcasts. As a former child care teacher, he also has a unique view point to be able to really relate to the teachers our Another You clients have. Maddie specializes in public relations, video production and on-line presence. Her background in early education makes her the perfect candidate for the job.


The remainder of 2019 brought the release of Dedicated Recruiter, a program specifically designed to take the initial steps of hiring off the owners plate, subtle re-branding of Child Care Biz Help itself, Keynote Speaking engagements and Executive Level Training.

Child Care Biz Help is the childcare industry’s premier consulting firm, offering customized, holistic solutions to help their partners run a more successful business. With a team comprised entirely of individuals with childcare backgrounds, they have the experience and expertise to provide solutions and insights that cannot be found anywhere else in the childcare industry.

Caroline, with the help of her team, has been able to level up, and take Child Care Biz Help to the next level. Everyone at Child Care Biz Help takes their job seriously, and understands the impact they have on a larger scale...and they are just getting started.

Our Mission:
Pioneer new child care brands for start-ups, level-up existing home and group child care centers, and develop creative resources for the early childhood education industry.

Our Vision:
Achieve a higher level of success (Level-Up) personally and as a company, with purpose, confidence, and joy, always enlivened by our work.