Social Media and Attraction Marketing Techniques for Childcare Centers
Write a Post...
Does that phrase overwhelm you?
You log onto your childcare center’s Facebook page (or other social media) and you are met with those three words - Write a post… And suddenly, you have no idea what to post, what to say or how to say it.
You start wondering if others will get the funny joke, the intended pun, or if they will be offended by what you wrote.
Using social media for your childcare center is crucial. Prospective employees and prospective families will find you on social media and check out what you have been up to.
They want to know if their child(ren) will fit in, or if their family will feel welcome. Teachers want to know if they will feel like they belong. It is more than just a billboard, it is a conversation.
You never get a second chance at a first impression. Make sure you are putting your best out there with these simple tips.
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10 Tips to Improve Your Child Care Center's Posts
Why Is It Important to Use Social Media?
When you're unsure of your social media presence, it may feel safer not to have a social media presence at all. But social media is important for your child care center for two reasons: engagement and growth.
With social media, you have the opportunity to provide parents and teachers with content, images, and fun posts catered to them directly, which are easy to share.
The more engaged parents and teachers are, the more likely they are to tell friends and family about your child care center. Parents especially want to know that their kids are learning and having fun.
Parents often get child care information from other parents. That means parent-to-parent communication is crucial for growing your child care center as a business.
And the best way to spread the word from parent to parent is through social media.
Recommended Social Media Platforms to Use
Stick to the most popular platforms for your child care center to keep things simple and to better engage with your audience. Here are some of the recommended social media platforms for child care centers to use:
While platforms like TikTok and SnapChat are popular right now, they're not the best platforms when it comes to engaging with parents and teachers. Remember your audience when you're considering which platforms to put your time and energy into.
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