Child Care Marketing
Can you take a break if your marketing strategy runs like a well-oiled machine?
Coca-Cola may already be one of the most recognized brands in the world, but you still see commercials for it all the time. Why is that? When they spend money to market themselves even though their brand is highly credible, they also know exactly what those marketing dollars will bring them in return.
On the other side of the spectrum, startup businesses view marketing as a matter of survival. If they don’t invest in marketing, their business will disappear.
Between those two extremes, however, an interesting thing often happens: companies forget about marketing. Especially for childcare centers that have long waiting lists and full enrollment, it’s tempting to let things slide. Some of these companies stop marketing altogether.
The pressures were real not only because of my work load, my lack of credibility, but because I came into an environment where the turnover rate was 45% and very toxic. How was I going to pull this off…?
As executive director, I was tasked with growing our childcare center from one location to three over the course of five years. At that time, I also managed 15 commercial real estate entities for the same owner as another part of my job. So, I guess you could say my workload was complex and intense. On top of that, my background was in business/finance, so I had to gain credibility as a leader in child care with my team.
The pressures were real, not only because of my workload and need to earn credibility, but because I came into a toxic environment where the turnover rate was 45%. How was I going to pull this off?
Are you and your employees performing to the MAX?
An employee that is performing to their max or to the best of their ability, is one that performs at the top of their game on a consistent basis.
They are high performers that have no ceiling or boundaries holding them back. High performers can succeed in any company because they positively develop themselves and others, and they are often infectiously inspiring.
It can be very hard to perform at this level and even harder to do it consistently. As leaders in our organizations, it’s our job to help our employees be their best as much as possible.
We need to be influencers, so our teams seek child care training to constantly develop their craft. We have to set the bar that creativity is welcome and growth is the only way to achieve MAX creativity.
Plus, it’s our job to not only ask that of our employees, but we must make sure we stay on top of our game too. But how?
Social Media and Attraction Marketing Techniques for Childcare Centers
Write a Post...
Does that phrase overwhelm you?
You log onto your childcare center’s Facebook page (or other social media) and you are met with those three words - Write a post… And suddenly, you have no idea what to post, what to say or how to say it.
You start wondering if others will get the funny joke, the intended pun, or if they will be offended by what you wrote.
Using social media for your childcare center is crucial. Prospective employees and prospective families will find you on social media and check out what you have been up to.
They want to know if their child(ren) will fit in, or if their family will feel welcome. Teachers want to know if they will feel like they belong. It is more than just a billboard, it is a conversation.
You never get a second chance at a first impression. Make sure you are putting your best out there with these simple tips.
Click "Read More" to get started.
Childcare Employees - Hiring and Retaining Rockstars
Building a rockstar team is a challenge in itself. The childcare staff we currently have and the employees we seek after must buy into this rockstar mentality. Changes in the market have made this task even more impossible and our pool of potential candidates is dwindling smaller and smaller.
When you're in the employee onboarding process for your childcare facility, the first 90 days are crucial. Keep reading to find out why and download our FREE 90 Day Onboarding Check List for Teachers.
Childcare Staff: 5 Tips for Hiring the Best
Finding qualified AND quality childcare staff is difficult no matter where you are, but there are a couple key things you can do to make this process a little more effective. Read this latest blog to learn more.
Child care training tools and support for your early childhood education and afterschool professionals
Child care training in your centers is conducted using a variety of different methods and channels. Did you know you could be missing some really valuable tools and support for your early childhood and afterschool professionals? Let me tell you about a great resource I have found called The Registry.
Teaching while consumed with anxiety
Anxiety in the workplace has become so apparent these days. You may have experienced this in your workplace as more and more new hires are missing the first couple days of their new positions with our companies. In the past, a new hire wouldn’t consider missing a day of work until long after the work relationship had been established for at least 90 days. Today, why do you think more and more new hires are missing work right out of the gate?
Meet Maddie Mehnert, Digital Content Specialist at Child Care Biz Help
We are just over halfway through 2019 and our excitement has catapulted into being ecstatic! We have added more new clients, sold out both of our child care leadership retreats, released our new enrollment and recruitment marketing software, have a new book coming out, hired Crystal our Center Operations Specialist and Nick our Director of Technology & Innovation and now...as you may have guessed, we have more news.
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