You should never stop marketing. It really is that simple. Whether you are full with 500 children on your wait list, or in desperate need of enrollment...your fundamental marketing strategies should never change.

Four Areas You should Focus On-

  1. Foundation - What defines you
  2. Image - How you look
  3. People - Teachers & Families
  4. Community - Be the expert

Focusing on each of the areas, at all times, is crucial to the success of your company. By focusing on these strategies you will continue to strengthen your credibility and assure teachers and families they made the right decision.

If you do not have a clear picture of what each of these areas means to you, and how you are going to communicate it..start there and build on that...it will quickly become just another part of how you do business.


ABOUT THE HOSTS:

Caroline Jens, Owner, Child Care Biz Help is an innovative leader in the child care industry. Her background of finance paired with being an Executive Director of a multi-location center gives her a unique ability to see all aspects of child care centers.

Justina Paterson, Chief Marketing Officer, Child Care Biz Help is an asset to the industry on many levels. Her background in design and marketing, paired with her time spent in a classroom and in leadership gives her a unique viewpoint when it comes to the industry.

Recent Episodes:

episode 22 header image

COVID Friendly Digital Solutions in Child Care – Episode 22

LISTEN This pandemic has allowed child care owners, directors, teachers and staff to shine. Child care is often chaotic, busy,…

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mandy doy

Inspect what you Expect – Episode 21

LISTEN Setting expectations and ensuring those expectations are being followed through with is crucial to running a successful child care…

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sholom strick

Childcare Trailblazer – Meet Sholom Strick – Episode 20

LISTEN We are excited to introduce another person in our Childcare Trailblazer Series! Meet Sholom Strick- Owner of 12 child…

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Child Care Advocacy & Why It Is Important – Episode 19

LISTEN Advocating for your child care center is very critical, even more so now since the pandemic. Our guest today…

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There Should be an “I” in Team! – Episode 18

LISTEN As they say, “there is no “I” in team, but our guest today would argue…but should there be? Ruth…

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jennifer schmit

Leading the Charge to Health & Wellness at Your Child Care Center – Episode 17

LISTEN Being an owner and/or director at a child care center can be very rewarding; but it can also be…

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