You should never stop marketing. It really is that simple. Whether you are full with 500 children on your wait list, or in desperate need of enrollment...your fundamental marketing strategies should never change.

Four Areas You should Focus On-

  1. Foundation - What defines you
  2. Image - How you look
  3. People - Teachers & Families
  4. Community - Be the expert

Focusing on each of the areas, at all times, is crucial to the success of your company. By focusing on these strategies you will continue to strengthen your credibility and assure teachers and families they made the right decision.

If you do not have a clear picture of what each of these areas means to you, and how you are going to communicate it..start there and build on will quickly become just another part of how you do business.


Caroline Jens, Owner, Child Care Biz Help is an innovative leader in the child care industry. Her background of finance paired with being an Executive Director of a multi-location center gives her a unique ability to see all aspects of child care centers.

Justina Paterson, Chief Marketing Officer, Child Care Biz Help is an asset to the industry on many levels. Her background in design and marketing, paired with her time spent in a classroom and in leadership gives her a unique viewpoint when it comes to the industry.

Recent Episodes:

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Leading Through the Unknown in Childcare – Episode 15

LISTEN Richard Huffman, President & CEO of Celebree Schools joins Caroline & Justina on Daycare Overhaul this week! We were…

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Be Innovative Through Adversity – Episode 14

LISTEN Welcome back to Daycare Overhaul – Doing Childcare Better! Caroline and Justina are so excited to be back for…

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Bloopers – Season 1

LISTEN WATCH Season 1 of Daycare Overhaul is in the books! We had such an amazing first season talking about…

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Branding Your Child Care Center – Episode 12

LISTEN WATCH What comes to mind when you think of the word ‘brand?’  Most people might think…logo, right? Well, we…

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Saying No In Child Care – Episode 11

LISTEN WATCH Have you ever felt like you were being held hostage by your teachers or parents and you just…

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Beyond the Paycheck in Childcare – Episode 10

LISTEN WATCH NOTE – We recorded this podcast while attending the Shift Conference in Miami. Because we recorded on location,…


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