You should never stop marketing. It really is that simple. Whether you are full with 500 children on your wait list, or in desperate need of enrollment...your fundamental marketing strategies should never change.
Four Areas You should Focus On-
- Foundation - What defines you
- Image - How you look
- People - Teachers & Families
- Community - Be the expert
Focusing on each of the areas, at all times, is crucial to the success of your company. By focusing on these strategies you will continue to strengthen your credibility and assure teachers and families they made the right decision.
If you do not have a clear picture of what each of these areas means to you, and how you are going to communicate it..start there and build on that...it will quickly become just another part of how you do business.
ABOUT THE HOSTS:
Caroline Jens, Owner, Child Care Biz Help is an innovative leader in the child care industry. Her background of finance paired with being an Executive Director of a multi-location center gives her a unique ability to see all aspects of child care centers.
Justina Paterson, Chief Marketing Officer, Child Care Biz Help is an asset to the industry on many levels. Her background in design and marketing, paired with her time spent in a classroom and in leadership gives her a unique viewpoint when it comes to the industry.
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