In the growing age of social media, internet culture and short attention spans, it can be integral to your marketing and family relationships to explore different mediums of communication. Our favorite? Video! 

With the help of our local video expert, Maddie, Caroline and Justina take you through the process of integrating video into the marketing of your child care center and using video to tell your child care story.

Feeling uncomfortable talking to your phone to record a video? Don’t worry, we’ve got your covered! We talk about how to navigate being uncomfortable in front of the camera and cover basic tips on attention grabbing headlines and content. Prepping and having a plan will help you become ready to film.

Caroline, Justina and Maddie go into great detail about how to tell your child care story and take you through a step-by-step process of getting your child care center ready for this type of media. Video editing software, to the tools that are needed is also covered. Be sure to take some notes!

RESOURCES:

Check out Promo.com! One of our favorite sites to make quick videos!

promo logo

 

 

 

 

ABOUT THE GUEST:

Maddie Mehnert, Digital Content Producer, is a recent graduate with a background in Secondary Education. With her knowledge of educating children and her video editing abilities she can provide child care centers a fresh alternative viewpoint on how to promote and sustain their centers. 


ABOUT THE HOSTS:

Caroline Jens, Owner, Child Care Biz Help is an innovative leader in the child care industry. Her background of finance paired with being an Executive Director of a multi-location center gives her a unique ability to see all aspects of child care centers.

Justina Paterson, Chief Marketing Officer, Child Care Biz Help is an asset to the industry on many levels. Her background in design and marketing, paired with her time spent in a classroom and in leadership gives her a unique viewpoint when it comes to the industry.

Recent Episodes:

bloopers season 1

Bloopers – Season 1

LISTEN WATCH Season 1 of Daycare Overhaul is in the books! We had such an amazing first season talking about…

KEEP READING
child care branding podcast image

Branding Your Child Care Center – Episode 12

LISTEN WATCH What comes to mind when you think of the word ‘brand?’  Most people might think…logo, right? Well, we…

KEEP READING
saying no in childcare image

Saying No In Child Care – Episode 11

LISTEN WATCH Have you ever felt like you were being held hostage by your teachers or parents and you just…

KEEP READING
Beyond The Paycheck in Childcare image

Beyond the Paycheck in Childcare – Episode 10

LISTEN WATCH NOTE – We recorded this podcast while attending the Shift Conference in Miami. Because we recorded on location,…

KEEP READING
childcare marketing basics podcast image

Back to Child Care Marketing Basics – Episode 9

LISTEN WATCH You should never stop marketing. It really is that simple. Whether you are full with 500 children on…

KEEP READING
leading in uncertain times in child care image

Leading in Times of Uncertainty in Child Care – Special Report

LISTEN WATCH We are all living through a time of uncertainty. A public health crisis is sweeping the world. Some…

KEEP READING

Leave a Comment